WSJ & BCG

Category

Animated Teaser

Client

BCG

Year

2026

2026

Featured

Complex Ideas

Animation

Editorial

Turning complex AI leadership research into a cinematic animated story for senior business audiences.

Credits

Agency

Wall Street Journal

Director

Dan Symons

Animators

Dan Symons and Christian Taylor

Composer

Tim Steemson

Info.

BCG had a dense AI leadership story to tell through WSJ: how CEOs are responding to advances in AI, how adoption varies across companies and regions, and what that means for business decision-makers. Wild helped turn the findings into a cohesive animated world, using a graphic, cinematic visual language to make the ideas clearer and more watchable.

The result is a strong example of Wild’s core strength: making complex thought leadership feel distinctive without falling back on tired corporate explainer tropes.