WSJ & BCG
Category
Animated Teaser
Client
BCG
Year
Featured
Complex Ideas
Animation
Editorial
Turning complex AI leadership research into a cinematic animated story for senior business audiences.
Credits
Agency
Wall Street Journal
Director
Dan Symons
Animators
Dan Symons and Christian Taylor
Composer
Tim Steemson
Info.
BCG had a dense AI leadership story to tell through WSJ: how CEOs are responding to advances in AI, how adoption varies across companies and regions, and what that means for business decision-makers. Wild helped turn the findings into a cohesive animated world, using a graphic, cinematic visual language to make the ideas clearer and more watchable.
The result is a strong example of Wild’s core strength: making complex thought leadership feel distinctive without falling back on tired corporate explainer tropes.

