Shopify
Category
Animated Teaser
Client
Shopify
Year
Featured
Complex Ideas
Animation
Editorial
Turning a detailed fashion-commerce white paper into a stylish animated teaser that made the key ideas easy to engage with.
Credits
Agency
Archetype
Director
Dan Symons
Art Director
Pablo Thomas
Animators
Christian Taylor, Pablo Thomas
Info.
Shopify’s report explored circular economies, resale, omnichannel retail, fandom and changing consumer behaviour — a rich set of ideas that could easily have stayed locked inside a PDF. Wild built a visual world around the thinking, using mixed media, motion and simple visualisations to help the campaign quickly pull audiences toward the report.
The work shows how thought leadership can become more than supporting material: it can become a distinctive campaign asset in its own right.
