HP
Category
Animated Branded Content
Client
HP
Year
Featured
Complex Ideas
Animation
Editorial
Making a hybrid-working message feel clearer, warmer and more human through vibrant hand-drawn animation.
Credits
Agency
Guardian Labs
Director
Dan Symons
Illustrator
Jay Quercia
Animators
Christian Taylor and Pablo Thomas
Info.
HP had a functional workplace technology message to communicate as part of a wider Guardian Labs campaign. Wild used colourful hand-drawn cel animation and simple visual devices to make the ideas easier to follow, giving the subject more warmth and accessibility.
It is a useful example of how animation can make dry B2B and tech messages feel more relatable without losing clarity.
