Royal London
Category
Branded Documentary
Client
Royal London
Year
Complex Ideas
Live Action
Animation
Editorial
elping make complex financial and sustainability messaging clearer by mixing expert led interview and animation.
Credits
Agency
Guardian Labs
Director
Dan Symons
Art Director
Pablo Thomas
Animators
Dan Symons and Pablo Thomas
Info.
Royal London had a finance and sustainability story to tell around ESG investing — a subject that can quickly become abstract, jargon-heavy or difficult to follow. Wild combined sit-down interview material with animation to make the thinking feel more accessible and human.
It is a useful proof point for complex financial and sustainability communication, showing how animation can support live action when a subject needs both credibility and clarity.
