Malfy
Category
Animated Branded Content
Client
Malfy
Year
Complex Ideas
Animation
Culture
Bringing the history and ritual of the aperitivo to life through an Amalfi Coast-inspired animated world.
Credits
Agency
Guardian Labs
Directors
Dan Symons and Ed Emsley
Illustrator
Giulia Martinelli
Food Stylist
Uyen Luu
Animator
Dan Symons
Info.
Malfy needed a stylish way to explain the culture of the aperitivo while staying rooted in the brand’s own design language. Wild drew inspiration from classic Italian graphic postcards and the atmosphere of the Amalfi Coast, combining historical context, drinks preparation and a rich sun-soaked visual style.
It is a strong example of brand-world animation: making product ritual and cultural storytelling feel crafted, distinctive and enjoyable to watch.
