Ferrero
Category
Animated Branded Content
Client
Ferrero
Year
Complex Ideas
Animation
Editorial
Culture
Turning the science of taste into a warm, characterful animated story for Ferrero and The Times.
Credits
Agency
News UK
Director
Dan Symons
Illustrator
Tommy Parker
Animators
Daniel Symons and Christian Taylor
Info.
The brief needed to explain how taste, touch and smell work together without making the science feel dry. Wild planned and animated the scientific concepts, using characters to represent the different senses and create a more engaging way into the subject.
The piece also shows Wild’s ability to work within an illustrator-led visual style, translating editorial artwork into animation while keeping the tone crafted and accessible.

