Ferrero

Category

Animated Branded Content

Client

Ferrero

Year

2022

2022

Complex Ideas

Animation

Editorial

Culture

Turning the science of taste into a warm, characterful animated story for Ferrero and The Times.

Credits

Agency

News UK

Director

Dan Symons

Illustrator

Tommy Parker

Animators

Daniel Symons and Christian Taylor

Info.

The brief needed to explain how taste, touch and smell work together without making the science feel dry. Wild planned and animated the scientific concepts, using characters to represent the different senses and create a more engaging way into the subject.

The piece also shows Wild’s ability to work within an illustrator-led visual style, translating editorial artwork into animation while keeping the tone crafted and accessible.