Dubai Tourism

Category

Tourism Film

Client

Dubai Tourism

Year

2025

2025

Featured

Live Action

Culture

A cinematic travel story following Julia Bradbury through Dubai’s landscapes, culture, food and hidden gems.

Credits

Agency

The Telegraph

Director

Alex Kelly and Ed Emsley

DOP

Ben Halford

Editors

Ed Emsley and Dan Symons

Info.

Dubai Tourism’s Endless Possibilities campaign needed to show the emirate as more than a destination: a place of discovery, contrast, warmth and personal connection. The film followed Julia Bradbury across desert landscapes, vibrant souks, modern cityscapes, coastline, food experiences and wellness moments, combining spontaneous reactions, planned encounters and a reflective interview that tied the journey together.

Wild helped shape this into an immersive, emotionally resonant travel film, blending cinematic location footage, intimate human detail and carefully composed stills to create a richer sense of place.