British Red Cross
Category
Animated Documentary
Client
British Red Cross
Year
Featured
Animation
Editorial
Culture
Using animation to bring emotional weight and authenticity to a first-hand humanitarian story.
Credits
Agency
Guardian Labs
Director
Dan Symons
Editor
Ed Emsley
Art Director
Charlotte Quillet
Animators
Murat Kilic, Dan De Silva
Info.
British Red Cross had a real story that needed to feel close, human and emotionally truthful, even though the events themselves were distant from most viewers. Wild used animation to give texture and feeling to the testimony without over-polishing or sensationalising it.
It is a strong example of how animation can carry emotional truth when live footage alone may not be enough.
