Audi
Category
Animated Branded Content
Client
Audi
Year
Featured
Complex Ideas
Animation
Editorial
Using surreal collage and visual metaphor to make the shift to electric vehicles feel distinctive and easy to understand.
Credits
Agency
Guardian Labs
Director
Daniel Symons
Producer
Ed Emsley
Info.
Audi needed to communicate a future-facing story around electric vehicles without falling into predictable automotive visuals. Wild built a surreal visual language around the brief, using collage, metaphor and unexpected transitions to make the idea feel more memorable.
The piece is strong proof of Wild’s ability to turn serious technology and mobility subjects into crafted visual storytelling with a point of view.
