Wild Studio partnered with Malfy Gin and The Guardian to create a vibrant animation celebrating Italy’s iconic aperitivo hour. The film blends colourful illustrations by Giulia Martinelli with carefully shot cocktail-making sequences, resulting in a polished, playful visual story. Art direction by food stylist Uyen Luu elevated the live-action elements, while a warm Italian voiceover by Susanna Paisio added authenticity and charm.

This seamless mix of live-action and animation brought Malfy’s brand identity to life—balancing style, heritage, and storytelling. With an 80% watch-through rate and performance that exceeded KPIs, the project highlights Wild’s ability to craft content that’s not just visually rich but deeply engaging and culturally resonant.

Director: Dan Symons
Illustration: Giulia Martinelli
Animation: Wild
Producer: Ed Emsley
Clients: Guardian Labs & Malfy

Partner with Wild for Engaging Animated Content

Looking to transform your brand’s message into a visually captivating story? Wild is here to help. From corporate campaigns to creative advertising, our animation team specialises in crafting bespoke visuals that connect with audiences and elevate brands.

Explore our Creative Work to see more of what we’ve done, or get in touch via our Contact page to discuss your next animation project.